by Sanka | Jan 18, 2024 | Article
In today’s fast-paced financial services landscape, Generation Z (Gen Z) has emerged as a pivotal demographic. Born between the mid-1990s and early 2010s, this digital-native generation is reshaping customer expectations in banking and loyalty programs. With...
by Sanka | Jan 10, 2024 | Article
Maximizing Impact: Innovative Card Products Within Budget Constraints “How do I make my Card Product stand out in a Competitive Market without increasing my CVP Budget?” The Middle East is well known for the generous rewards and benefits packages that...
by Sanka | Jan 9, 2024 | Article
What are Card-Linked Offers? CLOs represent a synergistic blend of marketing and loyalty strategies, ingeniously connecting promotional offers directly to a consumer’s debit or credit card. This innovative approach eliminates the need for physical coupons,...
