Client’s Objectives

Binance, one of the world’s leading cryptocurrency exchanges, aims to revolutionize the Web3 landscape by offering ‘Crypto Rewards’ on everyday purchases. Their objectives are :

Global Reach:

Implement a global rewards program targeting over 20 million Binance users across 40+ countries

Everyday Rewards:

Enable Binance users to earn crypto rewards from making everyday fiat purchases, with rewards 100% funded by merchants.

Customer Acquisition:

Acquire new customers in key markets, including Europe, APAC, MENA and LATAM

Card Differentiation:

Offer differentiated rewards for Binance Europe card products

Product Adoption:

Drive awareness and adoption of Binance Pay, tethered to Binance Wallet

Solution

Pulse iD and Binance entered into a partnership to launch ‘Spend to Earn,’ a reward program integrated into Binance’s mobile app and website. Key attributes of the partnership include:

Global Scale:

Launched across 40+ countries, initially featuring offers from over 200+ brands in categories such as retail, fashion, beauty, services, airlines, food delivery, and gaming.

Merchant-Funded Rewards:

Pulse iD managed and sourced offers that were 100% funded by our merchant
partners, allowing users to earn crypto rewards in the form of a stable coin

Stablecoin Rewards:

Pulse iD become a certified channel partner of Binance Pay, allowing our platform to credit crypto rewards in stablecoin directly to Binance users’ wallets

Multi-Channel Marketing:

The program was promoted through various Binance channels like EMDs, social
media, and push notifications

End-to-End Rewards

Pulse iD provided a comprehensive rewards solution, reaching out to new markets and a growing global user base

Results

The partnership between Pulse iD and Binance has yielded impressive results so far:

User Engagement:

The program successfully re-engaged dormant users and incentivised them to hold stablecoin and strengthen customer loyalty.

Merchant Participation:

The merchant-funded nature of the rewards has attracted a wide range of Tier 1 and Tier 2 brands, creating a win-win scenario for both Binance and the participating brands.

Global Reach:

The program has successfully reached a global audience, including new markets that Pulse iD had not previously entered.

Scalability and Optimisation:

Pulse iD’s core Catalyst platform underwent significant scaling and
optimisation to support a global audience. This included handling increased load and traffic while adhering to strict compliance and security protocols

Security and Compliance:

: Pulse iD successfully met Binance’s rigorous security and compliance guidelines, enabling seamless integration through Catalyst APIs to Binance’s customer-facing interface.

The collaboration between Pulse iD and Binance demonstrates the transformative power of partnerships in merging web3 and rewards to drive user engagement and fostering ongoing innovation

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Read more Customer stories