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Unlocking the Code to Gen Z’s Loyalty in Asia

Unlocking the Code to Gen Z’s Loyalty in Asia

Generation Z is revolutionizing the global banking landscape, particularly in Asia, where nearly 60% of the world’s Gen Zers reside; dissatisfied with traditional banking, they present an opportunity for transformation through personalized loyalty programs and subscription-based engagement, urging banks to adapt strategies to align with their values and preferences, with Pulse iD offering innovative solutions for a digital-first Gen Z.