by Sanka | May 10, 2024 | Banner
In financial services, leveraging artificial intelligence (AI) to personalize reward programs is becoming increasingly common. These AI-powered systems use sophisticated algorithms to make reward recommendations more relevant and appealing to individual bank...
by Sanka | Mar 13, 2024 | Article
Goodbye to Third-Party Cookies Third-party cookies are set to disappear. These tiny yet powerful pieces of code have allowed marketers to track and understand users’ browsing activities across different websites. Over the past two decades, third-party cookies...
by Sanka | Jan 18, 2024 | Article
In today’s fast-paced financial services landscape, Generation Z (Gen Z) has emerged as a pivotal demographic. Born between the mid-1990s and early 2010s, this digital-native generation is reshaping customer expectations in banking and loyalty programs. With...
by Sanka | Jan 10, 2024 | Article
Maximizing Impact: Innovative Card Products Within Budget Constraints “How do I make my Card Product stand out in a Competitive Market without increasing my CVP Budget?” The Middle East is well known for the generous rewards and benefits packages that...
by Sanka | Jan 9, 2024 | news-banner
One of the most common symptoms described by many people with long COVID is “brain fog,” an informal term for the sluggish thinking and difficulty concentrating or remembering that never seems to completely go away. It’s similar to how someone might feel if severely...
