VISA and Pulse iD partner in APAC

Pulse iD unveils strategic partnership with Visa to launch intelligent loyalty and merchant offers in Asia Pacific (Feb 2021)

The partnership will see Pulse iD leveraging its Catalyst platform to power Visa Offers Exchange (VOX), a marketplace of merchant offers that intelligently targets Visa cardholders based on their spend behaviour.

VOX is the latest offering in Visa's portfolio of consumer engagement solutions that enables merchants to grow their reach and sales through targeted promotions while enabling consumers to receive relevant and timely offers, and financial institutions to enhance their offering to Visa cardholders.

Merchants onboarded to VOX can leverage Visa's extensive pool of insights derived from its global leadership position in digital payments to inform market segmentation and develop customised offers relevant to their specific business objectives, be it capturing new customers or rewarding loyal customers. Financial institutions then select from these merchant offers, which are curated for its Visa cardholders based on spend behaviour using VisaNet data and analytical models.

Consumers will be able to link their Visa card and start receiving personalised offers and promotions. When an offer is redeemed and paid for with the Visa card, a cashback will be directly awarded to the Visa card, providing a seamless experience for the consumer.

VOX will be progressively rolled out across all Visa's markets in Asia Pacific.

Press Release - HERE