Revenue Monster will now be able to offer merchant cashback programs to millions of customers across the network of Financial Institutions, following their partnership with Fintech startup Pulse iD.
This partnership will see Revenue Monster’s merchants with over 12,000 touchpoints in Malaysia gaining access to Pulse iD’s Catalyst marketplace that intelligently targets customers based on their spend behaviour.
Pulse iD bring together merchants, partners and financial institutions in a one-of-a-kind ecosystem, to understand spend behaviour. With these insights, merchants are able to run intelligent promotions across Bank, E-wallet, BNPL, Telco channels and generate incremental revenue through targeted offers. These offers fuel loyalty programs run by Pulse iD’s financial institution partners and ultimately, customers are rewarded, through savings on their purchases.