Dubai, UAE – May 24, 2025

At Seamless Middle East 2025, Pulse iD delivered a compelling presence that underscored its leadership in next-generation loyalty, AI-powered personalization, and real-time customer engagement. As one of the region’s premier fintech and commerce events, Seamless ME 2025 offered the perfect stage for Pulse iD to engage with industry leaders, unveil partnerships, and showcase its intelligent loyalty solutions built for the digital-first customer.

During the event, Pulse iD signed two strategic partnership deals—with LikeCard, a key digital rewards player in MENA, and Loylogic, a global loyalty commerce provider. These alliances will enable a more localized, scalable, and real-time loyalty ecosystem across markets, combining Pulse iD’s engagement technology with expansive reward inventories and fulfillment capabilities. Together, these collaborations reinforce Pulse iD’s mission to bring smarter rewards and stronger connections to both customers and businesses.

Pulse iD also participated in a high-profile leadership panel titled “Reshaping the Payments Sector with Premiumization and Hyper-Personalization: The CX Impact.” Representing the company on stage, Rashindu Croos, Co-founder and Chief Product Officer, shared insights on how intelligent design and personalization are critical to the next wave of loyalty.

“We’re delivering rewards that resonate—through hyper-personalization, real-time data, and moments that matter,” said Rashindu Croos. “It was a privilege to be part of a forward-thinking panel and exchange ideas with fellow innovators who are equally passionate about transforming customer experience.”

Across all three days, the Pulse iD booth (H5-C32) was a hub of activity—buzzing with back-to-back demos, product walk-throughs, and meaningful conversations with fintech leaders, banks, telcos, and loyalty professionals. Visitors experienced firsthand how Pulse iD’s platform empowers organizations to deliver real-time, data-driven engagement through Smart CVP and lifecycle personalization, Geo-targeted and merchant-funded cashback offers, Gamified features such as “Spin & Win” and streak-based rewards and Adaptive card benefits tailored to usage behavior.

From new product managers to CXOs, the response was overwhelmingly positive, with many highlighting how the platform answers the need for loyalty that’s measurable, adaptive, and built for evolving consumer expectations.

“It was incredible to see such strong interest in what we’re building. Our booth stayed busy throughout the show, and we had some amazing conversations with partners and visitors. The energy, curiosity, and forward-thinking mindset from everyone who stopped by was truly encouraging. It shows the industry is ready for what’s next in loyalty.”

Sumit Uttamchandani
Director of Strategic Growth & Partnerships

Highlights from Seamless Middle East 2025

With new partnerships in place, strong market feedback, and growing interest from banks and fintechs across the region, Pulse iD is set to continue its momentum post-Seamless. From activating regional deployments to scaling integrations and rolling out next-gen features, the company remains focused on redefining loyalty with precision, personalization, and purpose.

Stay tuned for upcoming product launches, success stories, and market rollouts as Pulse iD continues to build loyalty solutions that reward smarter and engage deeper.