Dubai, UAE – May 22, 2025
Pulse iD and Loylogic join forces to deliver Smarter Loyalty Engagement through real-time personalization and global reward experiences
At Seamless Middle East 2025, Pulse iD and Loylogic announced a strategic partnership to reshape how banks, fintechs, and merchants drive customer engagement through loyalty. By bringing together Pulse iD’s AI-powered personalization and real-time engagement technology with Loylogic’s global reward experiences and marketplace infrastructure, the collaboration creates a next-generation loyalty offering built for the digital-first consumer.
Pulse iD enables real-time, context-aware interactions through card-linked offers, location-based triggers, and behavioral AI. Loylogic complements this with deep capabilities in loyalty commerce, including merchant-funded rewards, global fulfillment, and access to a diverse catalog of over 10 million rewards—ranging from merchandise and gift cards to experiences and travel.
“This partnership allows us to combine our engagement technology with a rich global content layer global reward inventory,” said Rashindu Croos, Co-founder and Chief Product Officer of Pulse iD. “Together, we’re enabling loyalty programs to move from retrospective rewards to intelligent, real-time engagement that’s both personalized and instantly actionable.”
“With Pulse iD’s real-time capabilities and Loylogic’s reach across 50 million+ loyalty consumers, we’re creating a smarter way to engage,” said Gabi Kool, CEO of Loylogic. “Our strengths in sourcing, fulfillment, and Loyalty-as-a-Media™ ensure that offers are not only hyper-relevant—but also discoverable, scalable, and rewarding for both brands and consumers.”
The combined solution unlocks new revenue and engagement opportunities for financial institutions and merchants by offering:
- AI-driven personalization and behavioral targeting
- Card-linked, real-time offers embedded in customer journeys
- Curated, merchant-funded deals across global and local markets
- Expanded brand exposure via mobile apps, loyalty shops, inflight experiences, and more
Announced during Seamless ME 2025, this collaboration reflects a shared vision to evolve loyalty from points-based transactions to real-time, data-powered experiences that deliver measurable value and long-term customer retention.
About Loylogic
Loylogic is a global leader in rewards commerce, helping brands and loyalty programs maximize customer value through marketplace solutions, global fulfillment, and merchant-funded content merchant-funded rewards ecosystem. With a reach of 50M+ consumers and 10M+ rewards, Loylogic powers loyalty growth through choice, scale, and profitability.
About Pulse iD
Pulse iD helps banks, fintechs, and digital wallets deliver real-time customer engagement using AI and card-linked offers. Operating across multiple global markets, Pulse iD’s platform supports over 110 million API calls per month, delivering intelligent, contextual loyalty interactions at scale.
Media Coverage
Read the full press release here.
