GCash deploys location-based offers

GCash leverages Pulse Catalyst Geolocation suite to enable hyperlocal, personalised, real-time customer engagement on merchant offers and business updates. 

GCash is the largest mobile wallet in the Philippines, providing mobile payments and branchless banking service. With thousands of merchants enlisted and millions of users, GCash leverages the Pulse Catalyst Geolocation suite to engage its customers in a targeted and personalised manner.  

Having integrated the Pulse SDK for Android and iOS, GCash engages its customers based on their location to provide real-time and personalised notification on active merchant offers, new business services and more. GCash engages their customers on a daily basis with millions of notifications sent monthly, in a timely and personalised manner.