Dubai, UAE – May 22, 2025
In a strategic move set to redefine the future of customer engagement and loyalty marketing, Pulse iD, a leader in real-time personalization and intelligent engagement, has announced a new partnership with Loylogic, a global loyalty commerce specialist. The announcement was made at Seamless Middle East 2025, one of the region’s premier platforms for fintech and digital innovation.
This alliance brings together two complementary forces in the loyalty ecosystem. Pulse iD is known for powering AI-driven engagement, card-linked offers, and gamified customer experiences that drive behavioral change in real time. Loylogic, on the other hand, has built a reputation for its global reward solutions, points commerce expertise, and loyalty marketplace infrastructure. Together, the companies will deliver an end-to-end loyalty offering that integrates real-time engagement with expansive reward choice—bridging the gap between smart targeting and tangible gratification.
“This partnership with Loylogic brings together our strengths to deliver exceptional, customer-centric loyalty solutions. We’re excited to innovate together and build smart loyalty ecosystems that engage customers in real-time, not just reward them in retrospect. This collaboration will unlock deeper insights, better segmentation, and more relevant experiences for end users across the banking and retail space.“
Rashindu Croos
Pulse iD’s Chief Product Officer
“Our partnership with Pulse iD marks the start of a new era for loyalty—where personalization meets precision, and rewards become real-time motivators. Together, we can help banks and businesses achieve meaningful loyalty by connecting data intelligence with a global rewards infrastructure.”
Nic Bennetts
CEO of Loylogic
As loyalty programs globally shift from traditional point-collection models to experience-led, behavior-driven ecosystems, this partnership aims to empower card issuers, fintech platforms, and digital brands to boost engagement, retention, and customer lifetime value. The joint solution will enable hyper-personalized reward journeys, dynamic earning opportunities, and merchant-funded incentive campaigns based on real-time data triggers.
A core strength of the Pulse iD platform lies in its ability to deliver geo-targeted offers, predictive nudges, and transaction-linked gamification, while Loylogic brings a powerful reward engine with global coverage—ranging from retail and travel to digital vouchers and lifestyle perks. This synergy is expected to benefit not only consumers but also loyalty program owners seeking cost-effective, scalable, and performance-based solutions.
The announcement generated strong interest at Seamless Middle East 2025, with live demos showcasing how the joint solution can be tailored to regional markets—leveraging local merchant partnerships, smart segmentation, and reward preferences that resonate deeply with users.
This partnership underscores both companies’ shared belief: that loyalty should no longer be static, delayed, or one-size-fits-all. Instead, it should be dynamic, intelligent, and deeply personalized—a continuous value exchange between brand and customer.
