Five reasons Performance Marketers should test post-purchase advertising
Last updated: 20 August 2026
v2026.02 — incorporated into every signed Merchant Agreement by reference
These Online Terms are incorporated into every signed Pulse Merchant Agreement by reference. A version log and archived PDFs are maintained at www.pulseid.com/merchant-terms. The version in force for a Merchant is the version locked on that Merchant’s signature date.
Changes to these Terms. Pulse may update these Online Terms from time to time. Pulse will give the Merchant notice of any material change. If the Merchant does not object in writing within thirty (30) days of that notice, the Merchant is deemed to have accepted the updated version, which then becomes the version in force for that Merchant. If the Merchant objects, the version locked on the Merchant’s signature date (or the last version the Merchant accepted) continues to apply until the parties agree otherwise. Non-material changes take effect on posting.
How these Terms are structured. Part A (Common Terms) applies to every Agreement. Part B (Curated Offers Modules) applies only where the signed Agreement activates it (Promo and Affiliate). Part C (Card-Linked Offer Modules) applies only where the signed Agreement activates it (CLO). A module that a Merchant’s Agreement does not activate does not bind that Merchant. Where a module conflicts with Part A, the module prevails for the product it governs.
APPLIES TO: All Merchant Agreements.
1.Definitions & Interpretation
Agreement: the signed Merchant Agreement that incorporates these Online Terms, together with its Offer Schedules and activated modules.
Catalyst: Pulse’s Catalyst Loyalty Management System used to manage and distribute Merchant Offers and related workflows.
Consumer: an eligible program member who purchases from Merchant and may receive a benefit (e.g. discount, cashback, miles, gift).
Offer / Offer Schedule: the commercial and operational details of an offer, including eligibility, redemption or attribution method, scope, validity, caps, exclusions and funding.
Program Channels: the digital and partner distribution channels through which Offers are approved and published to members.
Voucher: a digital code entitling the holder to a specified offer benefit.
Module: a product-specific set of terms in Part B or Part C that applies only when activated by the signed Agreement.
2.Order of Precedence
If there is a conflict, precedence is: (1) the Merchant Agreement; (2) the Offer Schedules; then (3) these Online Terms. Within these Online Terms, an activated Module prevails over Part A for the product it governs.
3.Program & Workflow
Pulse onboards Merchant, verifies required information, configures and publishes Offers in Program Channels, and Merchant funds redemptions or commissions as specified in the Offer Schedules and the applicable Module.
4.Responsibilities
4.1Pulse. Onboarding guidance and verification; platform configuration and Offer publication; platform maintenance and timely communication of significant maintenance windows; support channels; promotion of Offers per program guidelines and accurate display of Offer details; reporting statements and issuing invoices; dispute management; and compliance with data protection and confidentiality obligations.
4.2Merchant. Provide accurate Offer information and keep business details current; train staff for redemption handling and member inquiries; honor Offer terms; fund offer benefits or commissions per the Offer Schedule and timelines; provide required promotional assets and promptly communicate changes; handle customer issues; comply with applicable laws; and safeguard Confidential Information.
5.Fees, Invoicing & Taxes
6.Currency, FX & No Set-Off
6.1Currency of Payment. All amounts are payable in full in the currency stated on the Merchant Agreement (e.g. AED or USD), free and clear of any deduction, set-off or withholding, except any withholding required by law (which the Merchant will gross up so Pulse receives the full invoiced amount).
6.2FX & Transfer Costs. Where the Merchant incurs foreign-exchange conversion or international transfer costs solely as a result of paying an invoice in the required currency (“FX Costs”), Pulse will reimburse those FX Costs up to a cap of 2.0% of the invoiced amount per invoice; any excess is borne by the Merchant. FX Costs must be incurred through a regulated financial institution or platform agreed in writing, and the Merchant will use best endeavours to obtain competitive rates.
6.3Evidence & Credit-Note Mechanism. As a condition of reimbursement, the Merchant must provide reasonable documentary evidence of the FX Costs actually incurred (e.g. bank confirmations or statements) within seven (7) days of payment. Following receipt of full payment and satisfactory evidence, Pulse will issue a credit note for the reimbursable FX Costs (subject to the 2.0% cap), applied against future invoices only and not refundable in cash.
6.4No Set-Off. The Merchant will pay each invoice in full by the due date and will not withhold, deduct or set off any amount (including any FX Costs) against sums due to Pulse.
7.Brand, Content & Platform IP
7.1Merchant IP License. For the Term, Merchant grants Pulse a non-exclusive, worldwide, royalty-free license (with a right to sublicense to distribution partners solely for approved Program Channels) to use Merchant’s marks and materials solely to operate and promote Offers. Pulse will cease use within 30 days after termination (archival / compliance copies permitted).
7.2Pulse IP. Pulse owns Catalyst and related IP. Merchant receives a limited right to access during the Term. Feedback may be used by Pulse without obligation.
8.Confidentiality
9.Data Protection (Core)
9.1Roles. The parties are independent controllers for personal data they process for their own purposes (e.g. Merchant customer service; Pulse program operation / analytics). Where a party processes personal data on behalf of the other, the Data Processing Addendum (Schedule 1) applies. For CLO, the CLO Data Layer (Part C) applies in addition.
9.2Security & Sub-processors. Pulse uses vetted service providers under written agreements and maintains appropriate technical and organizational measures.
9.3Cross-border Transfers. Where required, valid transfer mechanisms (e.g. SCCs or local equivalents) will be implemented. Where a jurisdiction requires data localization or a specific mechanism, the parties will implement it before processing.
9.4Incidents. Each party will notify the other of a personal data breach without undue delay and cooperate in remediation and notifications.
10.Warranties & Disclaimers
11.Indemnities
12.Liability
13.Term, Termination & Effect
14.Marketing Assets & Image Requirements
Provide rights-cleared images free of watermarks / text: 1:1 ≥700×700; 16:9 ≥1280×720; 9:16 ≥1080×1920; logo 1:1 ≥120×120.
15.Anti-Bribery, Sanctions & Export
Each party complies with applicable anti-bribery, sanctions, and export control laws.
16.Force Majeure
Neither party is liable for delay or failure due to events beyond reasonable control; the affected party will notify and mitigate.
17.Assignment & Subcontracting
Merchant may not assign without Pulse’s consent. Pulse may assign to affiliates or in connection with a merger / reorganization / sale. Subcontracting is permitted with responsibility retained.
18.Notices
Notices must be in writing to the contacts in the Merchant Agreement and are deemed delivered upon receipt (or email when confirmed).
19.Governing Law & Forum
As selected in the Merchant Agreement: DIFC law + DIFC Courts, or DIFC law + DIAC arbitration (DIFC seat), or Singapore law + Singapore Courts.
20.General
This Agreement is the entire agreement; amendments must be in writing; waiver must be explicit; invalid terms are severed; counterparts and e-signatures are valid.
APPLIES TO: Agreements that activate the Curated Offers Modules only. Does not apply to CLO-only Agreements.
B1.Promo Code Offers
B1.1Scope. Applies to Promo Code Offers (online and in-store) using single-use or common codes, PIN or QR redemption.
B1.2Funding. Merchant funds the consumer benefit (discount / cashback / gift) as specified in each Offer Schedule; caps and exclusions apply.
B1.3Distribution & Delisting. Each Offer must have an Offer Schedule. Pulse may delist Offers that are inaccurate, unlawful, misleading, or non-compliant, and may offset or temporarily suspend an Offer in case of suspected fraud or material error, with notice where practicable.
B1.4Redemption Data. Pulse provides redemption statements supporting each invoice; per-redemption fees or commission apply as stated in the Agreement.
B2.Affiliate Offers
B2.1Scope. Applies to Affiliate Offers (primarily online) where consumer purchases are tracked and attributed to Program Channels.
B2.2Attribution. Attribution method (tracking link, postback, or coupon-attribution) and the attribution window are specified in each Offer Schedule. Where a third-party affiliate network is used, its tracking of record governs attribution unless the Offer Schedule states otherwise.
B2.3Commission & Reconciliation. Commission is calculated on tracked net sales or per acquisition as stated in the Agreement. Returns, cancellations and confirmed fraud are deducted before payment. Pulse provides attribution statements; reconciliation and clawback for reversed transactions apply.
B2.4Third-Party Networks. Where an affiliate network or publisher is involved, Merchant authorizes Pulse to exchange the data necessary to enable tracking and payment, subject to Part A data protection terms.
B3.Publisher & Program Channel Approval
B3.1Channel Categories. The Merchant selects the Program / Publisher Channel categories in which its Offers may appear (in the Agreement or portal).
B3.2Approved Channels. Channels expressly listed in the Agreement (or approved by the Merchant in writing, email sufficient) are deemed approved without further confirmation. Transactions from approved Channels are Qualifying Transactions and commission is payable accordingly.
B4.Curated Offers — Annex A
The Curated Offer Schedule (Annex A to the Curated Offers Agreement) is the template for each Promo or Affiliate Offer. An accepted portal submission has the same effect as a completed Annex A.
APPLIES TO: Agreements that activate the CLO Modules only. Does not apply to Curated-only Agreements.
C1.CLO Appendix
C1.1Eligibility & Scope. Document eligible MCCs, BIN ranges, MIDs and issuer restrictions in the Offer Schedule or Annex B. Only Offers within the agreed card scope will be matched.
C1.2Match Logic. Card-linked matching operates on hashed / masked card data at authorization or settlement. Pulse does not process full PAN. Match rules and windows are per the Offer Schedule.
C1.3Network / Issuer Compliance. The parties will comply with applicable card network and issuer rules. Where network rules conflict with an Offer, network rules prevail and the Offer will be adjusted or delisted.
C2.CLO Data Layer (supplements Part A §9)
C2.1Card Data Handling. Only hashed / masked card identifiers (e.g. masked PAN / BIN, MID) and offer / redemption metadata are processed. Full PAN is never stored by Pulse.
C2.2Minimization & Retention. Card-linked personal data is purpose-limited to offer matching, settlement and reconciliation, and retained only as long as needed for those purposes plus any legally required period.
C2.3Security. Encryption in transit and at rest where applicable, access control, logging, and secure change control apply to all card-linked data. Sub-processors handling card-linked data are subject to equivalent obligations.
C2.4Precedence. Where this CLO Data Layer is stricter than Part A §9 or Schedule 1, this CLO Data Layer prevails for card-linked data.
C3.CLO Settlement & Fraud
C3.1Commission Basis. Total Commission comprises the components priced in the Agreement (which may include Loyalty Value funded to the Consumer, a Success Fee, and any Marketing or Custom-Offer Fee). Each component is payable on Qualifying Transactions as stated in the Agreement.
C3.2Source of Truth. The Merchant pays commission on all Qualifying Transactions reported by Pulse or, where used, the Affiliate Marketing Network through which transaction data is provided and invoices are issued, regardless of whether those transactions are internally reconciled by the Merchant. Pulse’s (or the network’s) transaction data is the reference record, subject to the dispute mechanism below.
C3.3Settlement & Reconciliation. Settlement model, cycle and timelines are per the Agreement and Offer Schedule. Pulse provides reconciliation statements each cycle; Merchant funds earned benefits per the agreed timeline.
C3.4Raising a Dispute. If the Merchant disputes any matched transaction or reported amount, it must notify Pulse in writing within fourteen (14) days of the date of the relevant statement or invoice (the “Dispute Window”), specifying the transactions in question, the reason, and reasonable supporting evidence. Disputes raised after the Dispute Window are out of time, and the statement is deemed accepted and final. Amounts not disputed within the Dispute Window are treated as accepted.
C3.5Pay-and-Dispute. The Merchant will pay each invoice in full by its due date, including any disputed amount, and will not withhold, deduct or set off the disputed amount while the dispute is investigated (Part A §6.4 applies). Amounts found in the Merchant’s favour are corrected under C3.6.
C3.6Resolution & Correction. Pulse will acknowledge a valid dispute within five (5) business days and use reasonable efforts to resolve it within twenty (20) business days of receiving the Merchant’s evidence. Where a third-party Affiliate Marketing Network is the reporting source, its transaction data is the reference record for that dispute, and Pulse will liaise with the network in good faith. If a dispute is upheld in whole or in part, Pulse will correct the reporting and issue a credit note for the agreed amount, applied against future invoices (or, where no further invoices are expected, refunded within thirty (30) days). If the parties cannot resolve a dispute within the resolution period, either party may escalate it to the parties’ senior commercial contacts for a further ten (10) business days before pursuing the dispute-resolution and governing-law provisions of Part A.
C3.7Chargebacks & Reversals. Benefits tied to transactions later charged back, refunded or reversed are clawed back or offset against future settlement.
C3.8Fraud Rules. Pulse may suspend matching or settlement for an Offer on suspected fraud or material error, with notice where practicable, pending investigation.
C4.CLO Change-Control & Minimum Term
C4.1Minimum Term. Unless the Agreement states otherwise, the Merchant may not terminate for convenience before one (1) year from the first Qualifying Transaction via a Program Channel (the “Minimum Term”), on at least one (1) month’s written notice. After the Minimum Term the Agreement continues on a rolling basis, terminable on one (1) month’s written notice.
C4.2Revenue-Affecting Changes. After the Minimum Term, the Merchant will give at least one (1) month’s written notice before it adds, changes, suspends or removes any MID; changes sites; changes or removes its Offer from any Program Channel on which it is featured; withdraws approval for any Channel; amends any Total Commission component; or takes any other action that may materially affect the invoice amount. During the Minimum Term such changes require Pulse’s prior written consent.
C5.Cardholder & Network Consent
C5.1Merchant Authorization. Before card-linked matching begins, the Merchant must complete and sign the Cardholder & Network Consent Form (CLO Agreement Annex C), authorizing the applicable card networks (e.g. Visa, Mastercard, American Express) to release qualifying transaction data of participating Cardholders to the tracking partner to enable Card-Linked Offers.
C5.2Use of Merchant Reporting. Any limited or aggregated transaction data the Merchant receives (“Merchant Reporting”) may be used solely to substantiate fees and demonstrate program performance, in compliance with applicable law, and not in any way that could damage the reputation of the card networks.
C5.3Opt-Out & Cessation. Cardholders may opt out at any time, and transaction monitoring ceases immediately on termination of the Agreement.
C6.CLO — Annexes
Annex A (CLO Offer Schedule), Annex B (Card Scope Schedule) where used, and Annex C (Cardholder & Network Consent Form) to the CLO Agreement are the templates for CLO Offers, card scope and consent. An accepted portal submission has the same effect as a completed Annex A.
APPLIES TO: All Agreements, where Pulse processes personal data on Merchant’s behalf. For CLO, read together with the Part C CLO Data Layer.
1.Subject Matter & Duration. Processing personal data to operate Offers, provide reporting and support; duration equals the Term plus data-return / archival periods.
2.Roles. Where Merchant instructs Pulse to process personal data on Merchant’s behalf (e.g. redemption matching, reporting), Merchant is Controller and Pulse is Processor. Pulse may engage sub-processors from time to time and will make an up-to-date list available on request, with a reasonable opportunity to object to new sub-processors.
3.Categories & Types. Data subjects: Consumers; Merchant personnel (limited). Data: identifiers (member IDs, masked PAN / BIN for CLO, MID), contact and device metadata where applicable, offer / redemption metadata, store / branch info.
4.Processing Instructions. Pulse processes personal data only on documented instructions from Merchant, including permitted international transfers.
5.Security. Pulse maintains appropriate technical and organizational measures (access control, encryption in transit / at rest where applicable, logging, backups, secure SDLC and change control).
6.Breach Notification. Pulse notifies Merchant without undue delay after becoming aware of a personal data breach affecting Merchant data and cooperates with investigations, notifications and remediation.
7.Assistance. Pulse reasonably assists with data subject requests and DPIAs relevant to Catalyst processing.
8.Audit. Upon reasonable notice, Merchant may review relevant summaries of Pulse’s security controls or third-party audits; on-site audits available where required by law.
9.Return / Deletion. Upon termination, Pulse will delete or return personal data within 60 days, except where retention is required by law or for legitimate archival purposes.
10.Transfers. Where required, standard contractual clauses (or local equivalents) apply to international transfers. Where a jurisdiction in scope requires localization or a specific mechanism (e.g. UAE / KSA PDPL, India DPDP, Indonesia PDP, PIPL), the parties implement it before processing.
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