About Us

Our clients are increasingly savvy with piecing together a customer’s online world via multiple streams of data. However, a customer’s off-line world is still largely unknown, leaving a lot of friction. Pulse iD is helping enterprise clients to understand the space between their customer's online and offline world. Our scalable solutions mean you can reach your customers, where and when it matters, anywhere along their journey.


Our people are our greatest strength and key to the success of our business. We celebrate diversity, inclusion and believe that it is important to give back to the communities we are involved in. Our teams are passionate, collaborative and energetic. It takes many talented folk across multiple disciplines and nationalities to create a culture like this.

Leadership Team

Alex Topaloski

CEO & Co-founder

Shak Tiwari

CTO & Co-founder

Amelia Power


Board Members

Paul Polapat Ark

Managing Director, Digital Ventures

Steve Monaghan

Ex-Chief Innovation Officer, DBS Bank & AIA Insurance

David Phillips

Head of Principal Investing, Investec Australia