Five models, one goal: winning customer loyalty in GCC banking
The agentic loyalty & rewards platform
DATA IN
Build rewards from any available data stream. From raw records and transactions to segments and AI decisions, Pulse iD adapts to your data structure and assigns context.
ML MODEL | GAMIFY
Streaks, challenges and targets, chosen per customer by the model.
ML MODEL | PRICE
Reward size tuned per customer and signal trail, down to zero.
ML MODEL | MATCH
Category interest ranked per customer, refreshed with every transaction.
AGENT | EXPLORE
AGENT | COMPOSE
The agent does the building.
You approve the launch.
THE LOOP
Pulse continuously learns from every reward journey, recommends the next best adjustments,
and helps you move closer to your goal.
The journey launches
across channels. The platform checks qualifying rules and automatically fulfils rewards for eligible customers.
We track every engagement
and redemption, measuring
behavioural shifts and KPIs
against your goal.
The platform recommends
changes on live journeys, so
you can fine-tune reward value,
audience segments and
campaign parameters.
AUTOMATIC
Act on data signals with the right reward,
in real time, with no one in the loop.
Just growth, firing like a reflex.
ARCHITECTURE
A technical guide to running Pulse AI in a regulated
production environment. Learn about our architecture, how we handle your data and the different ways to deploy our platform in your environment.
MCP | MODEL CONTEXT PROTOCOL
Integrate our loyalty system with your customer decisioning engines, CRMs, personalisation models and AI chatbots via MCP (Model Context Protocol). Execute loyalty journeys without sensitive data ever leaving your environment.
LET’S BUILD IT TOGETHER
pulse
© 2026 Pulse Global Limited. All rights reserved.
LET’S BUILD IT TOGETHER
pulse
© 2026 Pulse Global Limited. All rights reserved.